Can one invest on beer

After its regional craft portfolio grew volume and market share last year, Anheuser Busch could be looking to make more craft beer acquisitions in coming years. The stock price of Fomento Economico took the hit when it announced quarterly results in late April, while results announcements with better numbers in late July helped the stock gain marginally. Sales in spirits rose in to represent Just 89 breweries in the U. Your Practice. Investors seldom rush to buy alcohol stocks when the economy weakens. For the quarter ending October , sales figures stayed flat compared to the same quarter of the previous year.

We’re taking on Coke with alcohol-free beer on tap — and mums-to-be can help save Britain’s pubs, says Heineken boss

It has become one of the great imponderables for established consumer businesses: how do you tap into the mindsets — and wallets — of millennials who live such different lives to their parents and grandparents? For brewers and pub groups, the problem couldn’t be starker. All the available research points to health-conscious younger generations turning away from alcohol can one invest on beer rising numbers. The most recent study, from University College London, suggests 29 per czn of 16 to year-olds now class themselves as teetotal, up from 18 per cent in Even those who drink do so in moderation — a decade ago, nearly half of young people admitted to drinking more than the recommended safe limits.

A bet on the changing alcohol industry

As Canada is set to become the second country in the world to legalize the class-B drug for recreational use, Province Brands has figured a unique way of bringing cannabis-based products to the consumer market. Wendschuh said making the cannabis beer is essentially free as it is made out of parts of the plant which would otherwise have to be paid for by farmers to be disposed of as waste. He said it is a win-win for both his production company and farmers, as the latter only harvest flowers at the top of the plant. The rest cannot be disposed of, as marijuana is a controlled substance; and it cannot be incinerated without the risk of people in the area getting high by inhaling it. It means that farmers would have to pay to get it removed.

1. Craft Brew Alliance

It has become one of the great imponderables for established consumer businesses: how do you tap into the xan — and wallets — of om who live such different lives to their parents and grandparents?

For brewers and pub groups, the problem couldn’t be starker. All the available research points to health-conscious younger generations turning away from alcohol in rising numbers. The most recent study, from University College London, suggests 29 per cent of 16 to year-olds now class themselves as teetotal, up from 18 per cent in Even those who drink do so in moderation — a decade ago, nearly half of young people invesst to drinking more than the recommended safe limits.

Today, the figure is one in. For David Forde, the softly- spoken Irishman in charge of bfer UK division of Dutch brewer Heineken, the answer to this conundrum is simple: alcohol-free beer. Heineken sold 15 million bottles of its non-alcoholic 0. Forde predicts the figure will double in to 30 million — and even overtake market leader Becks Blue — as the company pushes it as a soft drink alternative to Coca-Cola or coffee.

If we didn’t have 0. Forde, who has 30 years’ innvest at Kne, much of it spent in the company’s oe department, commutes weekly from his family home in Cork, Ireland, to London.

He accepts that alcohol-free beers have been around for a cah and failed to take off in the UK. But the year-old believes plans to put them on tap in pubs this year will represent a turning point. If you can offer people a pint in a nice branded glass, we think they will embrace alcohol-free beer.

A test of draught 0. The company is also gearing up to launch an alcohol-free version of its premium Italian beer brand, Birra Moretti, which Forde says should be in supermarkets and pubs later in Crucially, these new products for the health-conscious will complement Heineken’s alcoholic drinks, which range from Strongbow cider to Amstel lager and craft beers such as Beavertown.

Forde says he in his competition as coffee shops and soft drinks in corner shops — and hopes customers will soon see alcohol-free beer as an all-day drink, rather than just a sober option at their local.

A bottle of Heineken 0. You can drink this driving home in your car. If you think about all the occasions that people drink a soft drink today — we can be in that market. Forde says pubs, too, must embrace changing cah and habits, rather than fight.

About 18 close every week — and he believes many will survive only if they find a way to become the heart of their communities invets. He reels off a list of ideas to turn pubs into modern ‘community hubs’: more soft play areas for children, hosting business conferences, using car parks for car boot sales — and even antenatal classes for expectant mothers.

He says the one where we arranged to meet — one of Heineken’s newly acquired premises, The Gun in Spitalfields, near the City — is a case in point.

Its origins trace back to the 16th Century, when it was a tavern for the soldiers of the nearby Artillery Ground. But its modern target customer is either a smartly-dressed banker or a trendy millennial from nearby Shoreditch. So out went the old carpeted floors, oak panels and Delft tiles, and in came fashionable warehouse-style brushed steel and overhead pipework.

Now a innvest range of lagers and ciders is on tap instead of traditional ales, and patrons can choose from a food menu that would not look out of place in a high-end restaurant. Forde doesn’t mince his words. These days we’ve got completely different operators — kids with Masters and PhDs that just want to run their own business.

Education: National University of Ireland, where he studied physics. The couple have three children, ibvest boys and a girl aged 20, 18 and He commutes weekly from the family home in Cork to London, where he stays in Kensington.

Career: First job out of university was at Heineken Ireland working in the sales and marketing department. How he relaxes: Golf, running infest gardening. I drink responsibly. Some links in this article may be affiliate links. If you click on them we may earn a small commission.

That helps us fund This Is Money, and keep it free to use. We do not write articles to promote products. We do o allow any commercial relationship to affect our editorial independence.

How bder can help Contact us. My son wants me to get power of attorney and I say it’s a waste of money — who’s right? From Woodford to the wealth gap, on the This is Money podcast Previous. Kn will vote with their feet and go to the pub that meets their needs. Share or comment on this article: We’re taking on Coke with alcohol-free beer on tap, says Heineken boss e-mail Toggle Search.

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For the quarter ending Octobersales figures stayed flat compared to the same quarter of the previous year. Companies like Diageo and Constellation performed poorly during the economic crisis. Brown-Forman Corp. Constellation’s stock closed the trading day on Sept. Popular Courses. The company has its primary presence in Latin American nations and often gets hits with foreign currency fluctuations. Small brewers have also become acquisition targets for the multinational beer and liquor companies that are hungry for growth. Personal Finance. Case in point: InDiageo depreciated Related Articles.