One of the most common pieces of advice thrown around the investment world and internet today is to intensely diversify. Capital Pitch. Venture capital investors sought to reduce the size of commitments they had made to venture capital funds, and, in numerous instances, investors sought to unload existing commitments for cents on the dollar in the secondary market. Currently, there are not many venture capital funds in operation and it is a small community; however the number of venture funds are steadily increasing with new incentives slowly coming in from government. Corporations Institutional investors Pension funds Insurance companies Fund of funds Endowments Foundations Investment banks Merchant banks Commercial banks High-net-worth individuals Family offices Sovereign wealth funds Crowdfunding.