Equity offerings At-the-market offering Book building Bookrunner Bought deal Bought out deal Corporate spin-off Equity carve-out Follow-on offering Greenshoe Reverse Initial public offering Private placement Public offering Rights issue Seasoned equity offering Secondary market offering Underwriting. While size isn’t everything, firms that attract a large amount of assets signal that they have an affluent clientele. An Inside Look at Brokerage Accounts A brokerage account is an arrangement that allows an investor to deposit funds and place investment orders with a licensed brokerage firm. Since opening its doors in , it has expanded to a workforce of over , UBS Wealth Management. Company Profiles.